Data & Analytics
Actionable answers
From machine-powered humans.
Data intelligence is our superpower. From basic web analytics to enterprise data architecture infused with AI, data is the foundation of every initiative that leaves our station.
To work with us, you don’t need to know what a database is or even how to flirt with a data model. You just need to have a basic idea of what you want and trust us with the keys. We’ll take the wheel from there.
Landscape Analysis
Gaining a comprehensive understanding of the market to inform strategic decisions and identify growth opportunities.
Competitive Intelligence
Analyzing competitors to uncover strengths, weaknesses, and market positioning.
Competitor benchmarking
SWOT analysis
Market share analysis
Competitor pricing strategies
Category Research
Understanding trends and dynamics within your industry to stay ahead of the curve.
Market trend analysis
Consumer behavior insights
Product category performance
Emerging opportunities identification
Location/Retail Analysis
Evaluating geographical data to optimize retail locations and market coverage.
Site selection analysis
Demographic & psychographic mapping
Retail clustering & competitor proximity
Traffic pattern analysis
Audience Insights
Uncovering deep, actionable understanding of your target audience to enhance marketing effectiveness and personalization.
Search & Intent Analysis
Identifying what your audience is searching for and their intent to tailor your messaging and content.
Keyword intent analysis
Search trend tracking
Competitive keyword benchmarking
Content gap identification
Customer Listening
Monitoring and analyzing customer feedback and conversations to better understand their preferences.
Social media listening
Review and feedback analysis
Sentiment analysis
Voice of the customer (VoC) programs
Audience Segmentation
Dividing your audience into distinct groups for more personalized and effective marketing.
Demographic segmentation
Psychographic profiling
Behavioral segmentation
Persona development
Web Analytics & Marketing Performance
Measuring and optimizing digital strategies to maximize ROI and drive continuous growth.
Web Implementation
Setting up and configuring analytics tools to track key metrics and gather actionable data.
Google Analytics & Tag Manager setup
Event tracking implementation
Custom dashboard creation
Data layer development
Marketing Attribution
Determining the effectiveness of various marketing channels and tactics in driving conversions.
Multi-touch attribution modeling
Channel contribution analysis
Customer journey mapping
Attribution tool integration
Ecommerce
Analyzing and optimizing ecommerce performance to increase sales and customer lifetime value.
Conversion rate optimization (CRO)
Cart abandonment analysis
Product performance tracking
Customer journey analysis
Testing & Optimization
Continuously improving marketing performance through rigorous testing and data analysis.
A/B and multivariate testing
Conversion funnel optimization
Landing page testing
Audience and creative testing
Performance Reporting
Providing clear, data-driven reports that offer insights into marketing effectiveness and guide decision-making.
KPI tracking and reporting
Real-time performance dashboards
Automated report generation
Data visualization and storytelling
ROAS & Lift Analysis
Evaluating return on ad spend (ROAS) and lift to understand the true impact of marketing efforts.
ROAS calculation and tracking
Incrementality testing
Campaign lift analysis
Profitability assessment
Data Visualization
Transforming complex data into clear, actionable insights through visually compelling representations.
Performance Dashboards
Creating real-time dashboards that provide a clear view of key metrics and business performance.
Custom KPI dashboards
Interactive data visualization
Automated data refresh and reporting
Custom Infographics
Designing visually engaging infographics that simplify complex information for easy understanding and sharing.
Data-driven infographic design
Interactive infographics
Storytelling through visuals
Tableau Development
Leveraging Tableau to build dynamic, interactive visualizations that drive deeper data insights.
Tableau dashboard design & development
Data connection and integration
Tableau training and support
Advanced Business Intelligence
Harnessing cutting-edge technology to turn data into powerful, predictive insights that drive strategic growth.
Data Augmentation
Enhancing and enriching your datasets to unlock deeper insights and improve decision-making.
Data cleansing and enrichment
Integration of third-party data sources
Predictive data modeling
Data transformation and aggregation
Artificial Intelligence
Leveraging AI to automate processes, uncover patterns, and provide deeper analytical insights.
AI-driven predictive analytics
Natural language processing (NLP)
Automated data analysis
Intelligent recommendation systems
Machine Learning
Creating dynamic video content and motion graphics that captivate and engage your audience.
Supervised and unsupervised learning models
Customer behavior prediction
Anomaly detection and forecasting
Model training and optimization
What can we do for your brand?
Just tell us a little about yourself and your business, and we’ll provide a free consultation.